For the Burger King brief the mission was to create a advertising campaign that gives the message that ‘fire is better’ and also to execute the “flame-grilling” message in a new, relevant way that makes younger people visit Burger King and purchase a flame grilled burger and also get the younger audience (18-24) talking about flame-grilling. After researching different ideas of how to make a campaign stand out to the ages 18-24. I decided to create a campaign where I would be joining forces with the current popular game Fortnite. According to Statista.com 62.7% of Fortnite players are 18-24 which is perfect for my target market. I came up with the idea to create a new gun for the game, which would be the ‘Flame Griller’ a Flame Thrower to go with the Burger King theme. This would be the best gun in the game which get’s in the audiences head that ‘fire is better’ To get this gun on Fortnite it would only be unlockable by visiting Burger King and purchasing a Flame Grilled Burger where a single use code would be on each box.
This would be advertised on bus stops, billboards around schools, universities and town centres and mainly social media such as twitter, Instagram, Facebook and Snapchat since 18- to 29-year-olds drive the most social media consumption — 88% percent of 18- to 29-year-olds indicated using some form of social media.