Steak By Night is a Steakhouse in Swansea, Wales. It all started when I decided to approach them and asked if I could work with them because I really disliked their outdated and cheap looking branding. Straight away they said yes as they already had the idea to give their restaurant a facelift. I decided to rebrand the logo as I believed changing that would make a massive difference to their business. I kept the Steak by Night name and kept the logo text based as SBN was a restaurant that had been there for a long time and had many returning customers so I didn’t want that to change. As they were a small restaurant that didn’t make massive profits they didn’t really spend money on advertising. After speaking to them we decided that changing this could really help the restaurant and lead them to potentially getting more bookings. I decided to create a print advertisement to advertise the restaurant in local papers which could also be shared online. I didn’t want to go down the path like many other steak restaurants by using a photographs of their food and small text. This is where I developed different ideas where I finally came up with the concept of using their own TripAdvisor reviews which turned out really effective. Steak by Night’s USP was that it was open till 3am on weekends. I thought that I could work with this and decided to team up with a local casino which was open late till like SBN. I created a casino themed poster to advertise the restaurant in their premises. This worked well for the casino as their customers got discount and worked well for the restaurant as they saw an increase in customers from 12-2am.
