During my time at university we had a branding brief to create a clothing brand. I decided to design a clothing brand for men aged 18-30 as this was my age bracket and I knew exactly what people my age liked. The Brand was called Tagline. A minimalistic menswear brand which could be worn with anything. I decided to call it Tagline as i thought it would be a nice simple name suitable to go with my minimal menswear brand. Tagline also has a a USP where we offer a limited edition range where only fifty of each design would be made so customers can feel unique and exclusive. Tagline also had a subscription scheme where customers paying £15 monthly would receive a new tshirt through the post every month in our slimline letterbox friendly packaging.